|Target wants to cover this booty with quality, inexpensive diapers|
I had wondered why Target's store-brand diapers were so much less expensive than every other diaper on the market: $21 for 144 Size 3 diapers. I mean, you could tell they were a loss leader for the store, but the Target brand costs significantly less and you'd think that in such a competitive category such as diapers that the other brands would object to Target's low pricing.
But when I read this consumer behavior article based on Target, it made sense why the retailer is willing to lose money on quality diapers made in the U.S. Here's how a statistician for Target put it: “As soon as we get them buying diapers from us, they’re going to start buying everything else too. If you’re rushing through the store, looking for bottles, and you pass orange juice, you’ll grab a carton. Oh, and there’s that new DVD I want. Soon, you’ll be buying cereal and paper towels from us, and keep coming back.”
If Target wants to try and get me to buy more stuff by offering inexpensive diapers, go for it! Click to read more...
I should add that I don't care about diaper brands...I have no loyalty. I attach no brand prestige to whatever is absorbing my baby's pee and poop. As long as it's doing it's job, I'll buy it.